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In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to see the team’s ongoing work.

In public relations, the ability to offer a variety of stories is critical to capturing the interest of journalists. These stories can range from funding news and product news to human-interest stories and interesting executive points of view.

Throughout October, the Zer0 to 5ive team worked diligently to place a range of features and mentions on behalf of clients.

Check them out!

 

CNBC Make It for UTI

Promoting an individual’s story to highlight a broader trend can be a great way to tap into the national conversation. On behalf of Universal Technical Institute, Inc., the team pitched a story about a successful alumna from Concorde Career Colleges – the organization’s healthcare division – for CNBC’s “Ditching the Degree” series. Read the article here.

 

Axios for NWEA

Regularly proactively pitching experts who can discuss key topics in education can get you on the radar of reporters so that when they’re covering a related topic, they will reach out. After pitching education experts to Axios on behalf of education clients, a reporter reached back out to request a comment from an expert on the impact of severe weather on students and schools. The team was able to connect this reporter with a researcher from NWEA, resulting in a story quoting one of the organization’s researchers. Read the article here.

 

SiliconANGLE for Sony Innovation Fund

A new round of startup funding can be intriguing for journalists, especially if they are offered exclusively or under embargo. On behalf of Sony Innovation Fund and its portfolio company, Sidero Labs, the team leveraged an embargo strategy in advance of a funding announcement to generate interest from key journalists covering Kubernetes technology. This outreach resulted in a detailed feature by SiliconANGLE for the portfolio company, mentioning Sony Innovation Fund. Read the feature here.

 

The 74 Million for AERDF

In an age when media outlets are looking for insightful content and points of view, it is helpful to work with clients’ experts to develop bylines and op-eds that can be submitted and published. The team worked with the Advanced Education Research and Development Fund (AERDF) to develop an op-ed for The 74 on the need for educator and community engagement and federal investment in education R&D. Read the piece here.

 

SD Times for Onymos

In the tech sector, news on enterprise software and products frequently captures media interest. Recently, the team utilized a major product update from Onymos to inform the tech trade media about the enhancements and advantages for enterprises using the product. This effort led to coverage in SD Times. Read the news here.

 

Fordham Institute’s Ohio Gadfly Daily for YouScience

As a public relations team, we often can’t control where our media placements end up after their publication or who sees them. This is why we feel a great deal of excitement whenever an article we placed – whether it was months or years ago – continues to provide value and visibility for clients beyond its initial worth. Recently, the Fordham Institute’s Ohio Gadfly Daily highlighted YouScience, stemming from a feature that the team secured with a Fordham executive for Education Next two years ago. Read the mention here.

 

To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.