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In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to see the team’s ongoing work.

As a public relations professional, persistence and resourcefulness are crucial to achieving results for your clients. This might involve conducting regular touch bases with journalists to build strong relationships and stay updated on what they are working on. It may also mean leveraging a new piece of exploratory research to garner the interest of a particular journalist or following a specific news event to determine if there is a relevant opportunity for your client to provide a comment.

At Zer0 to 5ive, we work diligently to make things happen and use the points of view, content, and resources available to build stories journalists want to pursue and publish.

Learn more about how we secured some big wins for our clients in September.

 

Business Insider for Digital.ai

Patience and relationship-building almost always pay off. When conducting outreach on behalf of a client, you never know if it will align with what a journalist is focused on at that particular time. That’s why you must regularly check in with them to determine what they are working on, remind them of what your client can offer, and simply remain a trusted resource for them.

This tactic worked for our team recently on behalf of Digital.ai. After months of building a relationship with a Business Insider journalist, he finally contacted us to request a conversation with the CEO of Digital.ai to discuss how coding jobs will continue to change in big ways with AI. This opportunity resulted in the CEO being a key voice in an article on the topic. Read the piece here.

 

Dark Reading for Onymos

Monitoring the news – whether through local or national TV broadcasts, checking media outlet newsletters, or reading through social media – is an excellent way to identify immediate opportunities for your client to provide their perspective.

Our team leveraged and expanded the insights provided by Onymos‘ CEO regarding LinkedIn’s use of user data for AI training to engage journalists. As a result, his commentary was featured in Dark Reading. You can read the article here.

 

Traxion.GG for Sony AI

New, interesting research can be a gold mine for media opportunities. This summer, Sony AI‘s Gaming and Interactive Agents Flagship Project released new, exploratory research that introduces a super-human car racing agent whose sensor input is purely local to the car.

Considering the media’s past interest in the project group’s research, we shared this latest research update with select journalists. This led to an in-depth feature with Traxion.GG that included insights from one of the research authors. Read the feature here.

 

The 74 Million for NWEA

Pitching executives for their opinions to be published is a crucial strategy for amplifying thought leadership, expertise, and brand visibility. These executives possess unique insights and knowledge that enable them to offer a valuable perspective on industry trends, challenges, innovations, and more.

As such, our team pitched a comprehensive point of view from an expert at NWEA focused on literacy. This piece resonated with The74’s opinion editor, resulting in its publication. Read it here.

 

KSL-TV for YouScience

Television remains a powerful platform for building credibility, reaching a broad audience, and establishing thought leadership. After months of work with Utah’s KSL-TV on behalf of YouScience, the news station spoke with company experts and a student who has utilized the YouScience Aptitude & Career Discovery tool to guide her toward a career path aligned with her natural strengths to build an exciting segment for their nightly broadcast. The story told in the segment was also supported by recent YouScience data. Watch it here.

To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.