News

Omnyx, a joint venture of GE Healthcare and University of Pittsburgh Medical Center (UPMC), has engaged Zer0 to 5ive to help launch its first-of-a-kind digital pathology solution. Zer0 to 5ive was selected for its history of success launching medical device and healthcare technologies. The agency will help develop a go-to-market strategy and integrated marketing communications launch plan for the solution. The engagement will also include the creation of marketing collateral and a complete redesign of the corporate website.