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Zer0 to 5ive has been awarded the 2008 Keystone Award in the B2B Marketing Communications category for its work with the Hershey Center for Applied Research (HCAR). Zer0 to 5ive launched HCAR’s KnowledgeMesh – a social networking and scientific mapping online community – to attract and retain a community of life sciences academics, researchers, business people and investors. Zer0 to 5ive was among other agencies and organizations, as well as individual practitioners and professionals, honored at the luncheon on November 5th for superstar public relations campaigns and tactics. The Awards Program recognizes the highest achievement for creative campaigns and tactics throughout Central Pennsylvania.