News

Zer0 to 5ive was selected by leading direct response company Media Enterprises, Inc. to reinvigorate sales and help raise awareness of the Gyro Bowl – a kid-proof bowl that uses 360-degree technology to keep items inside – the bowl stays open-side up, no matter which way a child decides to twirl it, throw it or dump it. Zer0 to 5ive issued a broadcast campaign strategy around National Cereal Day (March 7) and leveraged Skype to increase coverage without travel costs. As a result, Zer0 to 5ive secured a total of five broadcast segments. Public Relations helped contribute to a 46 percent increase in web orders on National Cereal Day than any other day that week. With the help of a little creativity and “out of the box thinking,” the objective to increase awareness of the Gyro Bowl was a success.