0to5
Resources
The Zer0 to 5ive Recommended Reading List
New
- 8-Second PR: New Public Relations Crash Course by Liz H. Kelly
- A Modern Guide to Public Relations: Unveiling The Mystery of PR by Amy Rosenberg
- Contagious: Why Things Catch On by Jonah Berger
- Everyone Is an “Influencer”: Building a Brand by Engaging the People Who Matter Most by Kelly Keenan
- Gap Selling: Getting the Customer to Yes by Keenan
- Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich
- Inspired: How to Create Tech Products Customers Love by Marty Cagan
- Invention in PR by Adam Ritchie
- Social Media Success for Every Brand: The Five Story Brand Pillars That Turn Posts Into Profits By Claire Diaz-Oritz
- The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott
- This Is Marketing by Seth Godin
Older Favorites
- A New Brand World by Scott Bedbury
- A Technique for Producing Ideas by James Webb Young
- Big Brands, Big Trouble by Jack Trout
- Building Strong Brands by David Aaker
- Color Design Workbook: A Real World Guide to Using Color in Graphic Design by Adams Morioka and Terry Stone
- Crossing the Chasm by Geoffrey Moore
- Design Elements: A Graphic Style Manual by Timothy Samara
- From Good to Great by Jim Collins
- Guerilla Marketing by Jay Conrad Levinson
- It’s Not How Good You Are It’s How Good You Want To Be by Paul Arden
- Ogilvy on Advertising by David Ogilvy
- Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel
- Play Bigger by Al Ramadan
- Positioning: The Battle for Your Mind by Al Ries and Jack Trout
- Presentation Zen by Garr Reynolds
- Selling the Invisible by Harry Beckwith
- Strategic Intuition by William Duggan
- The 22 Immutable Laws of Branding by Al Ries and Laura Ries
- The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
- The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing by Emanuel Rosen
- The Art of Client Service by Robert Solomon
- The Best of Business Card Design 6 (No. 6) by Blackcoffee Design Inc.
- The Discipline of Market Leaders by Michael Treacy, Fred Wiersema
- The New Rules of Marketing & PR by David Meerman Scott
- The Tipping Point by Malcolm Gladwell
- Winning at New Products by Robert G. Cooper
- Word of Mouth Marketing by Andy Sernovitz