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Zer0 to 5ive Helps “Save Gen X” with Financial Awareness Campaign
FiPath, the only independent site that provides financial content and collaboration for both consumers and advisors, engaged Zer0 to 5ive to help “Save Gen X”. Only one in 10 Gen-Xers (29-49) is very confident about being be able to maintain their standard of living when they retire. To help drive awareness of the importance for all Americans to plan for their financial future, on January 23, 2012, Zer0 to 5ive helped FiPath launch the Save Generation X! Campaign. FiPath pledged to donate $1 to reduce the Social Security debt for every new member who joins the FiPath community through the campaign. Once signed up, new members can fill out a short survey to find out their retirement score and see how they stack up against their peers, and get educated on important topics that help plan for their financial future.