Zer0 to 5ive Wins Silver Anvil Award for Excellence for Work on World Risk Day Launch
The Public Relations Society of America (PRSA) has recognized Zer0 to 5ive’s work with a Silver Anvil Award for Excellence in the category of Business to Business: Events. Zer0 to 5ive was tapped by client Active Risk, a leading provider of Enterprise Risk Management software solutions, to develop a comprehensive marketing and communications plan for the launch of the first World Risk Day (WRD). As a result of our work, WRD generated 1,200 registered participants from around the world, and over 2,200 session registrations. Active Risk and WRD were covered in 50 separate articles/podcasts/videos, resulting in over 8M impressions, including coverage in the Wall Street Journal, The New York Times, TheStreet.com (twice), Risk Management Magazine, and Risk Management Monitor.