News

OraSure tapped Zer0 to 5ive to lead its “Make Knowing Your Thing Today” campaign. Highlights included a media day with Earvin “Magic” Johnson appearing on leading national shows such as CBS News, MSNBC, The Talk and Conan to talk about the campaign and the OraQuick test. The awareness campaign is part of an integrated national marketing program that includes events, as well as national and local radio, outdoor advertising, television, print and digital advertising. To date, there have been more than 130 articles, broadcast and radio segments about the campaign.