BLOG

Whether you are redesigning your company’s website, developing event collateral, or implementing a PR program, an outside agency can be your most valuable resource. However, it’s critical that you, as the client, guide them on…

Your client is about to make a big announcement or wants to promote the company’s latest campaign. You know what that means…time to plan another media tour. The question is, how do you make the…

One of the most exciting things about working in marketing is the ever-evolving nature of customer behavior. The challenge that results is in keeping up with trends that our marketing forefathers could never have even…

No matter what field you are in, emails are undoubtedly employed more than face-to-face communication. While email is typically a casual way of communicating, misspellings and grammatical errors can (and will) give your audience the impression that you are rushing, unorganized or not thorough.

The web is an ever-evolving platform. For a business to appear credible as well as functional for their users, staying on-trend is imperative. Great web design also plays a major factor in engaging viewers enough…

Zer0to5ive worked with Rocket Fuel on its first virtual summit designed to promote its leadership in digital marketing. The result was MOMENTOUS 2015 hosted on November 11, 2015. Fourteen speakers from Microsoft, IBM, Forrester, Fast…

During a recent conference, I spent seven hours with local entrepreneurs, marketers, and PR professionals sharing first-hand experiences around marketing challenges and how they solved them. One of the main topics was digital trends and…

A review of social media-pro Guy Kawasaki’s book, “The Art of Social Media” Sure, you’re engaging in social media efforts for your clients, but are they reaching the right people? Did they make any impact?…

As content marketing continues to drive many of today’s integrated marketing programs, perfecting writing skills for the various marketing channels has never been more critical. Copy for a brochure is not the same as copy…

Launching a new website? What is your copy saying? Print this out and make sure you are following these simple rules. Best practices go a long way and can dramatically impact your site’s visibility. Do:…