Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!
The web is an ever-evolving platform. For a business to appear credible as well as functional for their users, staying on-trend is imperative. Great web design also plays a major factor in engaging viewers enough…
Zer0to5ive worked with Rocket Fuel on its first virtual summit designed to promote its leadership in digital marketing. The result was MOMENTOUS 2015 hosted on November 11, 2015. Fourteen speakers from Microsoft, IBM, Forrester, Fast…
During a recent conference, I spent seven hours with local entrepreneurs, marketers, and PR professionals sharing first-hand experiences around marketing challenges and how they solved them. One of the main topics was digital trends and…
A review of social media-pro Guy Kawasaki’s book, “The Art of Social Media” Sure, you’re engaging in social media efforts for your clients, but are they reaching the right people? Did they make any impact?…
As content marketing continues to drive many of today’s integrated marketing programs, perfecting writing skills for the various marketing channels has never been more critical. Copy for a brochure is not the same as copy…
Launching a new website? What is your copy saying? Print this out and make sure you are following these simple rules. Best practices go a long way and can dramatically impact your site’s visibility. Do:…
You’ve undoubtedly heard the phrase, “a picture is worth a thousand words.” If that’s true, then one minute of video could easily be worth 1+ million words. The power of video in communication is more…
In PR, it is always best to have the facts on your side. From pitching a new client to building a strategic communications plan to finding the right media pitch targets, research plays a critical…
I think it’s fair to say that at some point in everyone’s public relations career, they’ve employed some form of the “spray and pray” pitching method. Shooting a press release or pitch out to everyone…
Below is a quick guide to some of the fundamentals that are key for every designer to know. 1. Consider the brand and target audience. Whether you are creating a piece to compliment an existing…
