Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!
You’ve undoubtedly heard the phrase, “a picture is worth a thousand words.” If that’s true, then one minute of video could easily be worth 1+ million words. The power of video in communication is more…
In PR, it is always best to have the facts on your side. From pitching a new client to building a strategic communications plan to finding the right media pitch targets, research plays a critical…
I think it’s fair to say that at some point in everyone’s public relations career, they’ve employed some form of the “spray and pray” pitching method. Shooting a press release or pitch out to everyone…
Below is a quick guide to some of the fundamentals that are key for every designer to know. 1. Consider the brand and target audience. Whether you are creating a piece to compliment an existing…
The importance of writing well cannot be emphasized enough in public relations. For PR Pros, writing is a core competency that is a part of everything that we do – whether that’s a press release,…
Last week, I attended my first CES. While I have sent numerous clients to the show and supported the PR outreach around their attendance, I had never physically attended the show. Fortunately, I have been…
As B2B companies prepare their 2015 marketing plans and allocate dollars for various programs, it is important to optimize the value of social media and how far an investment in these channels can go to…
Media list, media list, media list. As a PR specialist’s “life line” to reporters, a robust media list that spans multiple vertical publications, as well as mainstream outlets, is critical to a successful PR program.…
Why do I need to know image file formats? Whether you are a junior designer or a non-designer charged with exchanging files with a design staff, web development staff and/or commercial printer, knowing the basics…
Ah Wikipedia! The stand-alone source that almost everyone goes to when in need of instant information that is written in plain language on just about anything. With so many people using Wikipedia, adding your story…
