Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!
A review of social media-pro Guy Kawasaki’s book, “The Art of Social Media” Sure, you’re engaging in social media efforts for your clients, but are they reaching the right people? Did they make any impact?…
As content marketing continues to drive many of today’s integrated marketing programs, perfecting writing skills for the various marketing channels has never been more critical. Copy for a brochure is not the same as copy…
Launching a new website? What is your copy saying? Print this out and make sure you are following these simple rules. Best practices go a long way and can dramatically impact your site’s visibility. Do:…
You’ve undoubtedly heard the phrase, “a picture is worth a thousand words.” If that’s true, then one minute of video could easily be worth 1+ million words. The power of video in communication is more…
In PR, it is always best to have the facts on your side. From pitching a new client to building a strategic communications plan to finding the right media pitch targets, research plays a critical…
I think it’s fair to say that at some point in everyone’s public relations career, they’ve employed some form of the “spray and pray” pitching method. Shooting a press release or pitch out to everyone…
Below is a quick guide to some of the fundamentals that are key for every designer to know. 1. Consider the brand and target audience. Whether you are creating a piece to compliment an existing…
The importance of writing well cannot be emphasized enough in public relations. For PR Pros, writing is a core competency that is a part of everything that we do – whether that’s a press release,…
Last week, I attended my first CES. While I have sent numerous clients to the show and supported the PR outreach around their attendance, I had never physically attended the show. Fortunately, I have been…
As B2B companies prepare their 2015 marketing plans and allocate dollars for various programs, it is important to optimize the value of social media and how far an investment in these channels can go to…
