Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!
First things first: the Creative Brief. So, what is a creative brief? Think of a creative brief as a sort of map that will lead the team’s creative thinking from problems to solutions. Now, more…
“If you build it, they will come.” Maybe that statement works for building baseball fields, but it doesn’t hold true for boosting Twitter followers. Gaining followers takes work. Half the battle may be creating an…
Change is a constant – in business and in life. Embrace it or fight it, there’s no denying it. Change is disruptive, often messy and always challenging. It is also necessary for innovation and growth.…
Zer0 to 5ive was awarded two silver 2014 Davey Awards for developing the South Sixteen website, http://www.southsixteen.com, and print brochure. With nearly 4,000 entries from across the US and around the world, the Davey Awards honors…
Getting great coverage for your clients isn’t always easy. It takes creativity, determination, and strategy. The task becomes even more difficult when a major, global news story is breaking, and that becomes the only topic…
Measuring a PR program can be difficult. How and what you measure can vary based on the goals of your program and who your audience is. I recently attended a measurement conference held by Cision…
It is no secret that the world of PR is a tough one, and the first year on the job is one of the most difficult. For most, the first year is dedicated to learning…
“Experience required.” A little sentence found on a job posting that carries great magnitude for all those leaving college and looking to enter the workforce. After a lifetime of schooling, who has the time to…
On May 22, Zer0 to 5ive was awarded the PRSA-NY Big Apple Honorable Mention Award for the National “OraQuick HIV Testing Day: Generating Awareness for a New OTC HIV Test” campaign. The campaign promotes the…
May 2014
“When you want something to get done the right way, Zer0 to 5ive is the firm to turn to. They have made a measurable impact on our market awareness and visibility.” -F. Scott Moody, President…
