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Brand Simple, written by Landor Associates expert, Allen P. Adamson, is essentially a “brand bible.”  First published in 2006, it explains in clear, actionable language, what the best brands know and how the most successful…

Any professional knows that in order to keep up with changes in their field, they need to be open to new ideas and new ways of doing things.  Reading books by other professionals in the…

If you’re in the business of PR, then you know how rapidly the field is changing. The act of crafting the perfect pitch, agonizing over which witty subject line is going to get the media to open your email and then waiting for the phones to ring is, quite frankly, extinct.

Working in PR, you’re constantly tasked with getting your clients targeted, exciting and highly relevant media coverage.  We work with a lot of print and online publications. But, one of the most exiting “hits” –…

The 17th annual National HIV Testing Day took place on June 27th, promoting the benefits of HIV testing and prevention to millions of Americans at risk for HIV.OraSure Technologies, the industry leader in rapid HIV…

As the economy picks up, more businesses are reinstating their PR programs to share news and connect with prospects. In addition, businesses are looking for PR pros to engage with their customers via social media.…

With all the recent zombie movies, television shows and related content, we’re all probably wondering what we would do in the case of a zombie attack – aren’t we? No worries are necessary though, as…

A “framework” is a tool or a method for thinking about a business situation or decision – such as launching a new product, considering a move into a new market or defining a corporate strategy.…

Zer0 to 5ive’s Marcello Figallo, principal-creative director, and MaryBeth Sheppard, principal, were quoted in the BtoB magazine article, “Making Sites More Social.” The article discusses the newfound importance of social media integration to a website’s success, but warns…

The sheer size of the prospect universe for most companies is daunting, and pursuing unqualified leads is expensive, time consuming and ineffective. Thankfully, marketers can help sales narrow their focus by implementing initiatives, such as…