Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!
Social media started as a peer-to-peer connection tool – it was something people used to stay in touch, post photos, and share news and events. In the beginning, it was a channel used among friends…
The days of hard copy press kits may be gone, but that doesn’t mean that the media no longer needs the information that these kits contained. Management bios, corporate fact sheets, FAQs, the latest company…
In marketing and PR, attention is often focused on the ability to write the perfect press release or successfully pitch the media to secure a placement. Not often is attention paid to the art of…
In Part 1 of my review of Brand Simple, I focused on brand-related definitions and an explanation of Allen Adamson’s 5 steps to helping your brand succeed. Another key takeaway from the book is Adamson’s explanation…
Brand Simple, written by Landor Associates expert, Allen P. Adamson, is essentially a “brand bible.” First published in 2006, it explains in clear, actionable language, what the best brands know and how the most successful…
Any professional knows that in order to keep up with changes in their field, they need to be open to new ideas and new ways of doing things. Reading books by other professionals in the…
If you’re in the business of PR, then you know how rapidly the field is changing. The act of crafting the perfect pitch, agonizing over which witty subject line is going to get the media to open your email and then waiting for the phones to ring is, quite frankly, extinct.
Working in PR, you’re constantly tasked with getting your clients targeted, exciting and highly relevant media coverage. We work with a lot of print and online publications. But, one of the most exiting “hits” –…
The 17th annual National HIV Testing Day took place on June 27th, promoting the benefits of HIV testing and prevention to millions of Americans at risk for HIV.OraSure Technologies, the industry leader in rapid HIV…
As the economy picks up, more businesses are reinstating their PR programs to share news and connect with prospects. In addition, businesses are looking for PR pros to engage with their customers via social media.…
