Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!
Emailing the media is easy. You draft your pitch, email the reporter and wait to hear back. On a good day, the reporter writes back that he or she wants to interview your client. On…
What does it take to become inspired? Where do you go? What do you see? What is it that gets your wheels spinning? To me, inspiration is unique and comes to each of us in…
Implementing rounded corners has always been somewhat of a chore. With the current CSS1 and CSS2 specifications, you’re forced to slice up rounded corner images, and add all sorts of bulky, most times un-semantic code,…
Is it possible to put together a pitch template that will work for any pitch? I believe that 99% of the time, the answer is yes. Below is a sample pitch format that I’ve found…
It’s said that you are judged by the company you keep…and we keep some pretty hot company. This morning, Datamation announced its list of 85 cloud computing vendors shaping the emerging cloud. Two Zer0 to 5ive…
We just completed another ChalkTalk for a new client yesterday where we went through our competitive positioning process. Once again, having your client really think about their differentiators, market challenges and market opportunities crystallizes a competitive difference…
Thursday night, I was at the PRSA’s Silver Anvil awards and we won in the Integrated Communications: Business to Business category for our work with the School Systems group of Pearson. As I watched the highlights…
I took my daughters to see the new animated Disney/Pixar flick,Up, last night. After hearing early reviews, we made sure we saw the 3D version. Truth be told, however, I didn’t notice the 3D or…
Have you ever cringed when you were given a research question for a business plan or product launch and you don’t know where to start? Upon first glance, it seems impossible to find something like…
“Let me just give you a little advice. Son, a fool with a plan can beat a genius with no plan. And what we’re afraid of is, what your mother and I are afraid of,…
