Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!
Along with pumpkins and early thoughts of turkeys and treats, it’s time to think about 2010 planning. Too often, strategic planning is pushed off –becoming a rush job at the end of the year when…
When used correctly, email marketing can be a powerful part of an integrated communications campaign and an effective tool for reaching your customers and prospects with offers or information. However, current CAN-SPAM laws and poor…
The New York City Marathon is November 1, 2009. It’s always a big day here in the City but I never know when it is until the very day is upon me and I hear the…
Emailing the media is easy. You draft your pitch, email the reporter and wait to hear back. On a good day, the reporter writes back that he or she wants to interview your client. On…
What does it take to become inspired? Where do you go? What do you see? What is it that gets your wheels spinning? To me, inspiration is unique and comes to each of us in…
Implementing rounded corners has always been somewhat of a chore. With the current CSS1 and CSS2 specifications, you’re forced to slice up rounded corner images, and add all sorts of bulky, most times un-semantic code,…
Is it possible to put together a pitch template that will work for any pitch? I believe that 99% of the time, the answer is yes. Below is a sample pitch format that I’ve found…
It’s said that you are judged by the company you keep…and we keep some pretty hot company. This morning, Datamation announced its list of 85 cloud computing vendors shaping the emerging cloud. Two Zer0 to 5ive…
We just completed another ChalkTalk for a new client yesterday where we went through our competitive positioning process. Once again, having your client really think about their differentiators, market challenges and market opportunities crystallizes a competitive difference…
Thursday night, I was at the PRSA’s Silver Anvil awards and we won in the Integrated Communications: Business to Business category for our work with the School Systems group of Pearson. As I watched the highlights…
