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Thursday night, I was at the PRSA’s Silver Anvil awards and we won in the Integrated Communications: Business to Business category for our work with the School Systems group of Pearson.  As I watched the highlights…

I took my daughters to see the new animated Disney/Pixar flick,Up, last night. After hearing early reviews, we made sure we saw the 3D version. Truth be told, however, I didn’t notice the 3D or…

Have you ever cringed when you were given a research question for a business plan or product launch and you don’t know where to start? Upon first glance, it seems impossible to find something like…

“Let me just give you a little advice. Son, a fool with a plan can beat a genius with no plan. And what we’re afraid of is, what your mother and I are afraid of,…

I gave a presentation on brand building recently and someone asked me about Twitter:  should he be using it or not? I answered his question with one of my own: who are your customers and prospects and…

Michelle and I are on the flight back to Philadelphia after facilitating a Chalk Talk to help a new client refine its message. Once again, I was witness to the power of how getting to the right…

If you’re like me, you probably hear or read about a new product every 30 seconds.  I suspect that, also like me, you don’t remember more than a handful of those products. But if you…

Image via Creative Commons courtesy of Tim Boyd www.timboyd.info. The call came late in the day and I was on deadline for a project. It was a Chicago number – I needed to let it…

How many presentations have you sat through where the speaker droned on reading every word of 12pt text on every slide? Too many to count, I suspect. It’s an all-too-common malady among presenters. Matt Helmke,…

Image Credit: Mike Finklestein viaFlickr/CreativeCommons Every brand has a story to tell. Finding that story is the tough part. Tougher still is crafting that story into something compelling. As communicators, storytelling is at the core…