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I gave a presentation on brand building recently and someone asked me about Twitter:  should he be using it or not? I answered his question with one of my own: who are your customers and prospects and…

Michelle and I are on the flight back to Philadelphia after facilitating a Chalk Talk to help a new client refine its message. Once again, I was witness to the power of how getting to the right…

If you’re like me, you probably hear or read about a new product every 30 seconds.  I suspect that, also like me, you don’t remember more than a handful of those products. But if you…

Image via Creative Commons courtesy of Tim Boyd www.timboyd.info. The call came late in the day and I was on deadline for a project. It was a Chicago number – I needed to let it…

How many presentations have you sat through where the speaker droned on reading every word of 12pt text on every slide? Too many to count, I suspect. It’s an all-too-common malady among presenters. Matt Helmke,…

Image Credit: Mike Finklestein viaFlickr/CreativeCommons Every brand has a story to tell. Finding that story is the tough part. Tougher still is crafting that story into something compelling. As communicators, storytelling is at the core…

Try as I might, I couldn’t resist clicking on the link last week that seemed to be showing up everywhere I turned. It felt like every other tweet on Twitter included a link to B.L.…

Welcome to the Zer0 to 5ive blog. While many of our team members have been actively blogging on their own for years, this is our first foray as a group with the goal of sharing ideas, sparking…

Try as I might, I couldn’t resist clicking on the link last week that seemed to be showing up everywhere I turned. It felt like every other tweet on Twitter included a link to B.L. Ochman’s…

Zer0 to 5ive received a finalist award for 2008 Tech PR Idol for developing a public relations plan designed to help a selected company position itself as a thought leader in information security and become…