Active Risk needed awareness. The UK-based enterprise risk management company was working with some of the world’s largest companies, but U.S. awareness was low. The answer: World Risk Day – a full day dedicated to promoting the advantages of ERM with participants from around the world. Promotions included an integrated campaign of public relations, social media, and email and content marketing that would deliver widespread trade and business coverage of enterprise risk management, more than 1,200 participants, hundreds of U.S. leads and a secured thought leadership position for Active Risk.
WRD was a tremendous success, with more than 1,200 participants and 700 leads generated. Active Risk and WRD were covered in 50 separate articles/podcasts/videos, resulting in over 8M impressions, including coverage in the Wall Street Journal, TheStreet.com (twice), Business Insurance, Risk Management Magazine, Risk Management Monitor, Risk Management Professional, and Property & Casualty Magazine. Social media engagement garnered 597 total views on YouTube, 156 followers on Twitter with 200+ related tweets in the 48 hours surrounding WRD, and over 80 LinkedIn members.