A world-renowned computer science school, Carnegie Mellon University’s School of Computer Science (SCS) wanted it to be known that it had the best AI and robotics programs in the country, with a top-notch faculty, innovative research, and an unmatched undergraduate and graduate education programs that kept top-tier tech companies swarming. In 2014, the School named a new Dean, Andrew Moore, who made it a priority to advance the School’s recognition and standing, as well as evangelize the role of AI and robotics for social good.
SCS hired Zer0 to 5ive to help tell its story and position SCS and its faculty as industry thought leaders in top-tier national and technology publications. Zer0 to 5ive focused on making Dean Moore and the SCS faculty the stars. Over two years, more than 75 faculty were interviewed on their research and insights, and their stories and ideas pitched to the media., who immediately gravitated to stories about the potential of AI and robotics for social good, and embraced the faculty’s innovative research. The results were tremendous. In just over two years, Zer0 to 5ive garnered more than 400 articles, 500 interviews, and 2.75B media impressions. With a focus on thought leadership, all media were national or top-tier trade outlets.