Finxact was founded by Frank and Mike Sanchez, long-time financial services technology pioneers who pioneered the next-generation core banking systems of the late 1990’s. In 2017, the Sanchez brothers saw the need for the next core banking revolution – Core as a Service – taking advantage of the adoption of cloud technology and the need for banks to be more agile in serving their customers. With Zer0 to 5ive’s deep expertise in fintech, Finxact tapped the team to bring its brand and message to life and to launch it into the market. Acting as an outsourced marketing arm, Zer0 to 5ive took the lead on the company’s positioning and messaging, website, public relations, social media and marketing materials.
Zer0 to 5ive launched Finxact into the market in 2017, leveraging the theme of “Love Your Core,” to position the company 180 degrees from how bank CIO’s felt about their legacy core systems. Despite being still pre-product, the launch was a huge success, with a focus on thought leadership around the potential of a SaaS-based banking core. The launch alone garnered more than 30 articles.
In January 2019, Finxact announced its Series A funding. Leveraging strategic investors, which included the ABA, Accenture and SunTrust Bank, Zer0 to 5ive orchestrated the announcement, garnering 35 articles and driving an increase of Twitter followers by 40%. Now, well into our third year with Finxact, Zer0 to 5ive has successfully positioned the company as the emerging leader in Core as a Service. Finxact is regularly quoted in top tier trade and national media, and as of April 2020, has appeared in more than 250+ articles since its initial launch. In addition, Zer0 to 5ive developed and expanded the Finxact brand with a website, marketing materials, social media, and sales support.