Rocket Fuel: Promoting Marketing in the Moment

Zer0 to 5ive concepted and developed a high-impact virtual summit to educate key audiences while creating awareness and visibility for adtech company Rocket Fuel as a thought and market leader.

Zero to 5ive created the Momentous brand and integrated campaign materials, including a landing page, html announcements, social media ads, presentation templates, and a targeted direct mail for high-profile invitees. Over 1,700 people registered for the event, 13% of which were specifically targeted CMOs. Virtual presentations featured speakers from Microsoft, IBM, Forrester, Fast Company, Marketo, Rocket Fuel, and Booyah Advertising.