Splice Machine: 2012-2021

Founded in 2012, Splice Machine had the idea to create a new type of RDBMS system that supported SQL, scalability and speed. Splice engaged Zer0 to 5ive to build its brand from scratch, including a logo, positioning and messaging, website, public relations, social media and marketing support. After supporting a successful company launch, built around thought leadership, and first round of funding, the team focused on preparing the market for Splice’s new approach and value proposition, including a highly successful product launch in 2014.

Since Splice Machine’s initial product launch, Zer0 to 5ive has helped build the company into an industry leader. Key metrics over the past six years include 3 new lead-gen oriented websites, plus multiple upgrades; ongoing messaging refinement as the market and solution evolved; more than 500 national and trade media articles; numerous speaking opportunities and awards; positive analyst coverage; and a deep bench of marketing resources that include white papers, case studies, sales presentations, and numerous marketing campaign elements. With several rounds of funding, an impressive client list, and broad recognition by media, analysts and influencers, Splice Machine is a recognized leader in providing the RDBMS solutions needed for today’s modern, AI-driven applications.