While a great relationship with an editor might get your pitch read, it doesn’t guarantee coverage – that is where the hard work comes in. Spending time crafting pitches tailored to an editor’s specific beat…
When it comes to PR, the best outcomes don’t just come from a good idea or a well-drafted pitch, but from strong, collaborative partnerships between agencies and clients. Clients play just as big a role…
True market leaders don’t chase demand—they define it. That’s the premise of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Alan Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney. Play Bigger…
We’re excited to host this guest blog post from Yong Kim, Founder and CEO of Kore Strategies. Yong helps healthcare and other businesses develop effectives sales playbooks that keep sales teams on message and focused…
AI is advancing rapidly and evolving at an unprecedented rate. This technology holds the potential for explosive speed, scale, efficiency, and even greater creativity, but we are still in the early stages. AI is already…
For public relations professionals, a media list is the lifeblood of any communications campaign. Once your pitch is finalized, plans are in place, and you’re ready to execute, not only are the right media contacts…
This is a test. No, not of the emergency broadcast system – but of our resilience as an industry in a time of uncertainty. We recently tuned into a webinar discussing Ragan’s 2025 Communications Benchmark…
Bluesky, a social media platform that was first launched in 2019, is a competitor for X (formerly known as Twitter). The platform has recently attracted many new users, including a growing number of media publications…
