When you’re a B2B tech company and a prospective customer starts evaluating who to work with, they’re not just comparing features or pricing. They’re trying to answer a much more human question: “Can I trust…
In PR, we talk about strategy constantly. It’s in every deck, every proposal, every client conversation. But if you step back, a lot of what most people call “strategy” isn’t strategy at all, but a…
If you work in PR long enough, you learn one thing fast: the rules always change. First, it was moving from print to digital. Then, SEO over all else. Next, social algorithms rewrote how stories…
When brands think about PR success, they often picture their names and companies in major outlets, such as The Wall Street Journal, The New York Times, CNN, or CNBC. However, the reality is that most…
It’s taken me a little bit to fully wrap my head around my first CES experience – it certainly was “big.” From proof-of-concept startups to some of the largest players in consumer electronics, there was…
Last week, I attended the Consumer Electronics Show (CES) in Las Vegas for the very first time. As a technology-focused PR professional, CES had long been on my career bucket list – an opportunity delayed…
For years, search engine optimization (SEO) has been the key to increasing the authority and visibility of brands. Today, new forms of search optimization are gaining traction: artificial intelligence optimization (AIO), answer engine optimization (AEO),…
At Zer0 to 5ive, one of the most effective pitch and thought leadership strategies we revisit each year is predictions. Reporters are always looking for sharp, forward-looking insights that help frame what’s next, and predictions…
Going back to PR 101, public relations is most widely defined as a strategic communication process that builds mutually beneficial relationships between an organization and its public. Those beneficial relationships extend to the media –…
As we move into 2026, the PR landscape is evolving faster than ever. Economic pressure, AI-driven search, and shifting audience expectations are reshaping how brands earn attention and build credibility. We’re no genies, but as…
