So, what is the Brand Gap? Unfortunately the left brain (analytical, logical, linear, concrete) doesn’t always know what the right brain (intuitive, emotional, spatial, visual) is doing. Whenever there’s a rift between strategy and creativity…
According to Mitch Joel, the author of Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone, we no longer live in a world of six degrees of separation, but rather six pixels…
Social media started as a peer-to-peer connection tool – it was something people used to stay in touch, post photos, and share news and events. In the beginning, it was a channel used among friends…
In marketing and PR, attention is often focused on the ability to write the perfect press release or successfully pitch the media to secure a placement. Not often is attention paid to the art of…
In Part 1 of my review of Brand Simple, I focused on brand-related definitions and an explanation of Allen Adamson’s 5 steps to helping your brand succeed. Another key takeaway from the book is Adamson’s explanation…
Brand Simple, written by Landor Associates expert, Allen P. Adamson, is essentially a “brand bible.” First published in 2006, it explains in clear, actionable language, what the best brands know and how the most successful…
Any professional knows that in order to keep up with changes in their field, they need to be open to new ideas and new ways of doing things. Reading books by other professionals in the…
