Whether you are dealing with a product failure or recall, a lawsuit or a crime committed by an employee – all crises have in common the potential to damage the reputation of your Company (or…
When you’re in PR, the unexpected can always happen. We’ve all been there. But, at Zer0 to 5ive, we’ve found that unexpected events can result in great opportunities – if you’re flexible. Last June, we…
As more and more magazines, newspapers and trade publications move into the digital space, public relation firms can leverage SEO tactics to gain greater exposure for their clients. Journalists and bloggers are using search engines…
Emailing the media is easy. You draft your pitch, email the reporter and wait to hear back. On a good day, the reporter writes back that he or she wants to interview your client. On…
Is it possible to put together a pitch template that will work for any pitch? I believe that 99% of the time, the answer is yes. Below is a sample pitch format that I’ve found…
Image via Creative Commons courtesy of Tim Boyd www.timboyd.info. The call came late in the day and I was on deadline for a project. It was a Chicago number – I needed to let it…
