“If you build it, they will come.” Maybe that statement works for building baseball fields, but it doesn’t hold true for boosting Twitter followers. Gaining followers takes work. Half the battle may be creating an…
Change is a constant – in business and in life. Embrace it or fight it, there’s no denying it. Change is disruptive, often messy and always challenging. It is also necessary for innovation and growth.…
Getting great coverage for your clients isn’t always easy. It takes creativity, determination, and strategy. The task becomes even more difficult when a major, global news story is breaking, and that becomes the only topic…
Measuring a PR program can be difficult. How and what you measure can vary based on the goals of your program and who your audience is. I recently attended a measurement conference held by Cision…
It is no secret that the world of PR is a tough one, and the first year on the job is one of the most difficult. For most, the first year is dedicated to learning…
“Experience required.” A little sentence found on a job posting that carries great magnitude for all those leaving college and looking to enter the workforce. After a lifetime of schooling, who has the time to…
On May 22, Zer0 to 5ive was awarded the PRSA-NY Big Apple Honorable Mention Award for the National “OraQuick HIV Testing Day: Generating Awareness for a New OTC HIV Test” campaign. The campaign promotes the…
We’ve all been there. Those times when we wait and hope that our clients will bring us new, juicy fodder: a product launch, an event, or some big partnership that will get the phones (or…
Crossing the Chasm, by Geoffrey Moore, is held in high regard at Zer0 to 5ive. In fact, it’s required reading for the account teams and some even refer to it as the “Company bible.” Moore’s…
2013 turned out to be a big year for social media (SM) events. From Twitter going public, to new social media networks popping up, such as Vine and Snapchat, to PR executive Justine Sacco being…
