We’ve all been there. Those times when we wait and hope that our clients will bring us new, juicy fodder: a product launch, an event, or some big partnership that will get the phones (or…
Crossing the Chasm, by Geoffrey Moore, is held in high regard at Zer0 to 5ive. In fact, it’s required reading for the account teams and some even refer to it as the “Company bible.” Moore’s…
2013 turned out to be a big year for social media (SM) events. From Twitter going public, to new social media networks popping up, such as Vine and Snapchat, to PR executive Justine Sacco being…
