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Rapid response pitching entails some due diligence in searching the internet to find relevant media coverage that aligns with your client’s industry or a particular pitch angle and, well, responding to them rapidly. Here are a few tips to get the best results from your rapid response pitch.

With SurveyMonkey, you can develop, distribute and analyze your survey to provide reporters with important statistics and proof points. Getting reporters to cover your survey results requires effective execution and promotion.

Have you ever been told you that you weren’t creative? Maybe it was an art teacher you had in 6th grade who shook her head in pity when she reviewed your work, or a classmate…

Video as a Rising Social Medium According to Cisco, video will account for 69% of all consumer traffic by 2017. Both current statistics and trend predictions like this one indicate video’s rapid rise as a…

We’re all guilty of jumping on the bandwagon once or twice in our lives (maybe more?), whether it was pairing socks with your Birkenstocks, bleaching your hair so you could be more like Eminem, or…

I hate to be the bearer of bad, awful news, but there isn’t a patented formula for successful content marketing. No matter how much we all wish that every post we publish would set the…

Whether you are redesigning your company’s website, developing event collateral, or implementing a PR program, an outside agency can be your most valuable resource. However, it’s critical that you, as the client, guide them on…

Your client is about to make a big announcement or wants to promote the company’s latest campaign. You know what that means…time to plan another media tour. The question is, how do you make the…

During a recent conference, I spent seven hours with local entrepreneurs, marketers, and PR professionals sharing first-hand experiences around marketing challenges and how they solved them. One of the main topics was digital trends and…

A review of social media-pro Guy Kawasaki’s book, “The Art of Social Media” Sure, you’re engaging in social media efforts for your clients, but are they reaching the right people? Did they make any impact?…