“If you build it, they will come.” Maybe that statement works for building baseball fields, but it doesn’t hold true for boosting Twitter followers. Gaining followers takes work. Half the battle may be creating an…
Change is a constant – in business and in life. Embrace it or fight it, there’s no denying it. Change is disruptive, often messy and always challenging. It is also necessary for innovation and growth.…
Getting great coverage for your clients isn’t always easy. It takes creativity, determination, and strategy. The task becomes even more difficult when a major, global news story is breaking, and that becomes the only topic…
It is no secret that the world of PR is a tough one, and the first year on the job is one of the most difficult. For most, the first year is dedicated to learning…
“Experience required.” A little sentence found on a job posting that carries great magnitude for all those leaving college and looking to enter the workforce. After a lifetime of schooling, who has the time to…
2013 turned out to be a big year for social media (SM) events. From Twitter going public, to new social media networks popping up, such as Vine and Snapchat, to PR executive Justine Sacco being…
One of PR’s most frequently asked questions is, “What is the ‘best’ way to pitch the media?” And while everyone has their own opinion as to what works best, I’ve compiled a list of the…
When someone asks me for advice on pitching reporters, I always think back to an article by Business Insider’s Alyson Shontell outlining some best practices of pitching via e-mail. Back when it was first published, I immediately thought it…
It’s widely known that word of mouth and recommendations from peers are among the most powerful marketing tools in marketing. And for good reason: a compelling case study talks about your product from a customer’s…
Now more than ever, having an active presence on Twitter is vital to giving your brand a voice and interacting with those in your industry. Whatever (positive) news is happening within your company, your Twitter…
