BLOG

March 2019

Business-to-business (B2B) event marketing offers prospects a chance to interact with a company and get a first-hand account of its products, services, brand and expertise. To be effective, events must make a lasting impact. As…

December 2013

The ground was covered in snow, but our Zer0 to 5ive winter retreat warmed up our Philadelphia offices for a few days in December (quite literally in the conference room!) Bringing the team together in…

February 2013

I recently attended a networking luncheon event at the Publicity Club of New York, the oldest ongoing organization for public relations professionals in the country. The topic? Technology, Startups & Entrepreneurs. I was interested to…

November 2011

November 5th marked the annual WordCamp Philly – a much-anticipated conference for designers and developers in the Philly area that use WordPress. WordCamp Philly is intended to be the premiere WordPress-related technical conference in Philadelphia, offering various…

November 2011

I just finished a whirlwind of 3 “tech” conferences in 4 weeks: EDUCAUSE (higher ed tech), Aspire 2011 (LivePerson’s global summit on customer engagement) and Defrag 2011 (internet innovation around information transformation).  Three different conferences,…