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In today’s highly digital world, it’s more important than ever for brands to design their websites to be accessible and inclusive to all. When websites and applications have barriers to usage it can often cause consumers to seek alternatives, which can have real financial and brand reputational consequences.

Below is a quick guide to some of the fundamentals that are key for every designer to know. 1. Consider the brand and target audience. Whether you are creating a piece to compliment an existing…