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When someone asks me for advice on pitching reporters, I always think back to an article by Business Insider’s Alyson Shontell outlining some best practices of pitching via e-mail. Back when it was first published, I immediately thought it…

Recently, the East Coast was hit by Superstorm Sandy. With 85 mph winds, rushing tides and overwhelming flooding, Sandy brought New York City’s power grid to a crashing halt. For nearly a week, major portions…

Skype is continuing to gain popularity with reporters. Whether you are responding to breaking news, pitching a distant media market, or offering up a client or spokesperson that is traveling, Skype provides an easy-to-use, cost…

The average individual probably wouldn’t correlate the art of being “zen” with the deadline and results-driven world of marketing and public relations. However, maintaining a calm, clear and patient mind can be the key to…

I recently put together a blog post with steps one through five for getting more and better consumer media coverage.  Here’s a look at steps six through 10: 6. Create Expert Tips/Top Five Lists – Pitch the reporter with…

With the top consumer reporters getting 100+ pitches a day, while also juggling deadlines and special requests from their editors, it’s important to have a solid plan of action for opening the door to more…

If you’re in the business of PR, then you know how rapidly the field is changing. The act of crafting the perfect pitch, agonizing over which witty subject line is going to get the media to open your email and then waiting for the phones to ring is, quite frankly, extinct.

Working in PR, you’re constantly tasked with getting your clients targeted, exciting and highly relevant media coverage.  We work with a lot of print and online publications. But, one of the most exiting “hits” –…

The 17th annual National HIV Testing Day took place on June 27th, promoting the benefits of HIV testing and prevention to millions of Americans at risk for HIV.OraSure Technologies, the industry leader in rapid HIV…

Whether you are dealing with a product failure or recall, a lawsuit or a crime committed by an employee – all crises have in common the potential to damage the reputation of your Company (or…