When you’re a B2B tech company and a prospective customer starts evaluating who to work with, they’re not just comparing features or pricing. They’re trying to answer a much more human question: “Can I trust…
If you work in PR long enough, you learn one thing fast: the rules always change. First, it was moving from print to digital. Then, SEO over all else. Next, social algorithms rewrote how stories…
When brands think about PR success, they often picture their names and companies in major outlets, such as The Wall Street Journal, The New York Times, CNN, or CNBC. However, the reality is that most…
For years, search engine optimization (SEO) has been the key to increasing the authority and visibility of brands. Today, new forms of search optimization are gaining traction: artificial intelligence optimization (AIO), answer engine optimization (AEO),…
Going back to PR 101, public relations is most widely defined as a strategic communication process that builds mutually beneficial relationships between an organization and its public. Those beneficial relationships extend to the media –…
As we move into 2026, the PR landscape is evolving faster than ever. Economic pressure, AI-driven search, and shifting audience expectations are reshaping how brands earn attention and build credibility. We’re no genies, but as…
When I tell people I changed careers from being a journalist to becoming a public relations practitioner, I usually get one of two reactions: a nod of recognition from those on either side of the business, or surprise…
While a great relationship with an editor might get your pitch read, it doesn’t guarantee coverage – that is where the hard work comes in. Spending time crafting pitches tailored to an editor’s specific beat…
When it comes to PR, the best outcomes don’t just come from a good idea or a well-drafted pitch, but from strong, collaborative partnerships between agencies and clients. Clients play just as big a role…
True market leaders don’t chase demand—they define it. That’s the premise of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Alan Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney. Play Bigger…
