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Rapid response pitching entails some due diligence in searching the internet to find relevant media coverage that aligns with your client’s industry or a particular pitch angle and, well, responding to them rapidly. Here are a few tips to get the best results from your rapid response pitch.

For many of us, presenting in front of large groups can be a daunting task. Just think back to your school days – you dreaded getting up in front of the class to present your…

They say a picture is worth 1,000 words, but how about 1,000 hits? Information graphics, or more commonly known as “infographics” are graphic visual representations of information, data, or knowledge that help to present information quickly…

Industry tradeshows are one of the oldest and most popular tools in the marketing toolbox for generating sales leads; they are also one of the most expensive. The industry average for a 20×20 tradeshow display…

Whether you are taking the path of the FDA’s premarket approval (PMA) process or the 510(k), the regulatory milestones along the way create multiple opportunities for a company to begin generating visibility and awareness for the product.

As public relations professionals, one of our main responsibilities is to build relationships with the media on behalf of our clients. Developing a good rapport with a member of the media can result in interview…

“What exactly is public relations?” I get asked this question all of the time (side note: mainly from my mother). For years my answer always included some form of “we work with the media and…

A great way to promote your brand is by leveraging popular trends. Through a few well-managed steps you can create a strong link between your product and a popular trend, giving you an extra boost…