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September 2017

There can be no doubt that Matthew Luhn is a master of visual storytelling. At only 19, he became the youngest animator to join The Simpsons while in its third season. Luhn later joined Pixar…

June 2016

Video as a Rising Social Medium According to Cisco, video will account for 69% of all consumer traffic by 2017. Both current statistics and trend predictions like this one indicate video’s rapid rise as a…

January 2015

The importance of writing well cannot be emphasized enough in public relations. For PR Pros, writing is a core competency that is a part of everything that we do – whether that’s a press release,…

March 2013

It’s widely known that word of mouth and recommendations from peers are among the most powerful marketing tools in marketing. And for good reason: a compelling case study talks about your product from a customer’s…

December 2009

Image courtesy of OraSure Technologies   Before you clear the last thing off your desk, attend the holiday party and hop on the plane to Barbados, remember to add that one last item to your…

September 2009

Is it possible to put together a pitch template that will work for any pitch? I believe that 99% of the time, the answer is yes. Below is a sample pitch format that I’ve found…

May 2009

I took my daughters to see the new animated Disney/Pixar flick,Up, last night. After hearing early reviews, we made sure we saw the 3D version. Truth be told, however, I didn’t notice the 3D or…

March 2009

How many presentations have you sat through where the speaker droned on reading every word of 12pt text on every slide? Too many to count, I suspect. It’s an all-too-common malady among presenters. Matt Helmke,…

February 2009

Image Credit: Mike Finklestein viaFlickr/CreativeCommons Every brand has a story to tell. Finding that story is the tough part. Tougher still is crafting that story into something compelling. As communicators, storytelling is at the core…