The average individual probably wouldn’t correlate the art of being “zen” with the deadline and results-driven world of marketing and public relations. However, maintaining a calm, clear and patient mind can be the key to…
I recently put together a blog post with steps one through five for getting more and better consumer media coverage. Here’s a look at steps six through 10: 6. Create Expert Tips/Top Five Lists – Pitch the reporter with…
With the top consumer reporters getting 100+ pitches a day, while also juggling deadlines and special requests from their editors, it’s important to have a solid plan of action for opening the door to more…
Working in PR, you’re constantly tasked with getting your clients targeted, exciting and highly relevant media coverage. We work with a lot of print and online publications. But, one of the most exiting “hits” –…
The 17th annual National HIV Testing Day took place on June 27th, promoting the benefits of HIV testing and prevention to millions of Americans at risk for HIV.OraSure Technologies, the industry leader in rapid HIV…
A “framework” is a tool or a method for thinking about a business situation or decision – such as launching a new product, considering a move into a new market or defining a corporate strategy.…
The sheer size of the prospect universe for most companies is daunting, and pursuing unqualified leads is expensive, time consuming and ineffective. Thankfully, marketers can help sales narrow their focus by implementing initiatives, such as…
Whether you are dealing with a product failure or recall, a lawsuit or a crime committed by an employee – all crises have in common the potential to damage the reputation of your Company (or…
2010 was an excellent year for Zer0 to 5ive and our clients. We won the Silver Anvil for the second year in a row in B2B Integrated Communications, we won the Big Apple Award of…
by Nicole Maziarz Being a graphic designer, there are many essential tools that I can’t live without. Outside of a computer, design software (Adobe Creative Suite), books (always filled with valuable literature and great sources…
