BLOG

If you’re in the business of PR, then you know how rapidly the field is changing. The act of crafting the perfect pitch, agonizing over which witty subject line is going to get the media to open your email and then waiting for the phones to ring is, quite frankly, extinct.

Working in PR, you’re constantly tasked with getting your clients targeted, exciting and highly relevant media coverage.  We work with a lot of print and online publications. But, one of the most exiting “hits” –…

As the economy picks up, more businesses are reinstating their PR programs to share news and connect with prospects. In addition, businesses are looking for PR pros to engage with their customers via social media.…

A “framework” is a tool or a method for thinking about a business situation or decision – such as launching a new product, considering a move into a new market or defining a corporate strategy.…

Whether you are dealing with a product failure or recall, a lawsuit or a crime committed by an employee – all crises have in common the potential to damage the reputation of your Company (or…

When you’re in PR, the unexpected can always happen. We’ve all been there. But, at Zer0 to 5ive, we’ve found that unexpected events can result in great opportunities – if you’re flexible. Last June, we…

2010 was an excellent year for Zer0 to 5ive and our clients.  We won the Silver Anvil for the second year in a row in B2B Integrated Communications, we won the Big Apple Award of…

by Nicole Maziarz Being a graphic designer, there are many essential tools that I can’t live without. Outside of a computer, design software (Adobe Creative Suite), books (always filled with valuable literature and great sources…

by Katie Cannon Creating a website can be a fun and inspiring project, but can also become a headache if the right steps are not taken. Having an online presence is more important than ever.…

by Michael Levey