Chalk Talk

Chalk Talk Sessions are designed to help companies focus on a single point of decision to identify and agree on the best path and next steps needed in order to make informed decisions.

Chalk Talk sessions have been used successfully to identify business challenges and solutions, gain consensus on positioning and messaging, explore new product opportunities, determine go-to-market strategies, determine new marketing and sales initiatives and conduct calendar planning for short- and long-term business and communications initiatives.

The Zer0 to 5ive Chalk Talk for
Positioning and Messaging

Chalk Talk Prep

  • Zer0 to 5ive will review existing client materials such as any messaging completed to date, current sales and marketing materials, and the company’s website
  • Zer0 to 5ive will research the positioning and messaging of up to 5 competitors, The team will also do a snapshot of how Company is currently presenting itself to the market as a baseline for refining the messaging


Chalk Talk Session

  • This is an in-person session, typically 3-4 hours. The session is started with a review of the competitor research and client’s current messaging
  • Zer0 to 5ive will then facilitate the positioning session using the Geoffrey Moore positioning model


Post Chalk Talk

  • Zer0 to 5ive team will work through the notes of the session and refine them to deliver the first draft of the short elevator pitch, long elevator pitch and key messages for the Company and Solution/Product
  • Zer0 to 5ive will set up a call with client team within 7-9 business days of the Chalk Talk session to garner feedback on the messages in person or via Zoom
  • Within 3-5 business days, Zer0 to 5ive will deliver the updated messages based on the feedback during the call for final review and approval; a call will be scheduled

Crossing the Chasm Positioning Statement

For <buyers>
Who are dissatisfied with <current market alternatives>
Product is a <category> that provides <key benefit / problem-solving ability>
Unlike <competitors/product alternatives>
Product provides <whole product solution>