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Every August, I feel the end-of-summer blues and come Labor Day, I am over them – energized by the Fall sprint for sales, lead gen, brand building and awareness. I love the adrenaline that comes with taking a tally of the year so far, but knowing that there are four great months left to make an impact. Have you ever wondered why there are so many conferences, trade shows and new product launches in the Fall – it’s because this is a great time to re-engage – and our prospects and customers are ready to pay attention. There is electricity in the air.

Last summer, we launched the award-winning Popmoney payments service for CashEdge, but it was the momentum and marketing support that we rolled out last Fall that really made the difference – webinars, HTML emails, ongoing media relations, speaking opportunities, online engagement, demos, etc. The result was literally hundreds of leads, top-tier media coverage and the buzz that comes with the engagement and awareness of an entire industry that was ready to engage and pay attention.

This September, we are preparing for the launch of a major innovation in healthcare, the launch of a new brand for a client, a new day in cash handling, new solutions for food safety and the ongoing drum beat of HIV/AIDs awareness and testing.

I can feel the excitement in the air and the sense of urgency ramp up as business closes its doors on the summer, customers and prospects send their kids back to school and Fall begins.