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I Love Entrepreneurs

Last night I had the pleasure of presenting to a group of entrepreneurs at theCorzo Center at the University of the Arts.  The topic was “Moving Your Ideas Forward,” where I talked about brand building and what that means to brand success. Connect to presentation here.

What I liked best about the night was the excitement that young entrepreneurs have for their companies.  Everything is shiny and new, and the journey is just beginning.  I have always loved this time in the lifecycle of a company.  It’s all about potential and opportunity.  This is where branding begins.

I’ve given this presentation a few times, but added in a new section – defining brand success.  One of the important aspects of branding is where you think the brand will ultimately go and how you define success.  For some, it’s money, others fame, others just doing good work.  As you contemplate your brand and your vision for your company, don’t forget to define how you will measure success and how that contributes to the brand you are building.

Michelle Pujadas
Zer0 to 5ive Founder and Co-CEO
Twitter: @Pujadas