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Zer0 to 5ive leveraged the creation and launch of the Hershey Center for Applied Research (HCAR) KnowledgeMesh – a social networking and scientific mapping online community – to attract and retain a community of life sciences academics, researchers, business people and investors for the Hershey Center for Applied Research, based in Hershey, Pennsylvania. The HCAR KnowledgeMesh outreach drove a 287 percent increase in website traffic and was mentioned in approximately 135 unique outlets including eWeek and Pharmaceutical Executive. Zer0 to 5ive received first place in the 2008 Keystone Awards B2B Marketing Communications category that recognizes the highest achievement for creative campaigns and tactics throughout Central Pennsylvania.