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Magic Johnson on Conan
As part of OraSure’s Make Knowing Your Thing Today campaign, the Zer0 to 5ive secured an interview for Hall of Fame basketball player, HIV/AIDS advocate and OraQuick sponsor, Earvin “Magic” Johnson.
You can watch the interview here and see how Zer0 to 5ive generated a spot that was not only entertaining, but also featuring great product placement.