News

Welcome to the Zer0 to 5ive blog. While many of our team members have been actively blogging on their own for years, this is our first foray as a group with the goal of sharing ideas, sparking discussions and examining the changing face of marketing and communications.

We all know that our communications landscape is changing. In just a few short years, we have seen the rise of new channels and the demise of long-standing media outlets. We’ve seen marketing and communications evolve to a new level of complexity and overlap. But we have also seen “old” tactics resurrected. At the same time we are tweeting, we are sending bulky direct mail. At the same time we are blogging, we are engaging customers and prospects through newsletters and seminars. It has all come down to the simple foundations of brand building — message and audience. What has changed is the myriad of channels we can now use to package and present ourselves. For each client and brand, the mix of channels change — that is the excitement and the challenge.

So, thanks for tuning into this channel — we encourage you to jump in and join the discussion!