News

Zer0 to 5ive has been named the agency of record for Cobrain, the first ever cross-merchant personalization engine. The Company, founded by Rob McGovern, who previously founded CareerBuilder, will work with Zer0 to 5ive to hone its positioning and messaging prior to its launch in the Spring. Zer0 to 5ive will support all media activity for the brand, as well as events, awards and specialty marketing campaigns. Cobrain is poised to lead the growing personalization market using the latest in graph data technology, expert-adaptive algorithms and partnerships with the 300 largest retailers in the country.