Zer0 to 5ive Selected as a 2014 Big Apple Award Finalist for OraQuick Campaign

big-appleZer0 to 5ive was selected as a finalist for a PRSA-NY Big Apple Award for its 2013 National HIV Testing Day campaign in support of the OraQuick In-Home HIV test – the first over the counter rapid HIV test in the U.S. The campaign, which included a celebrity media tour with singer/actress Keri Hilson and Dr. Rachel Ross of CBS’s The Doctors, original consumer research and aggressive media and social media outreach, generated more than 81M+ media impressions. This is the third Big Apple Award for Zer0 to 5ive.