News

Loffles, a bootstrapped start-up company that paired consumers looking for personalized online giveaways with advertisers looking for an innovative new channel for consumer targeting and engagement, tapped Zer0 to 5ive for public relations. The Company’s goal was to increase awareness, drive consumer sign ups and whet the appetites of eyeball-hungry advertisers. Zer0 to 5ive also developed a website for Loffles, with an intuitive user interface that drove excitement and continuous usage with its users. An article in the New York Times increased sign ups by 50 percent – and was the catalyst for interest from big-name advertisers. Media coverage was far and wide, landing in print and web publications such as Xconomy Boston, Philadelphia Business Journal, Associated Press, BetaBeat and more.