News

Pearson, the world’s leading learning company, engaged Zer0 to 5ive to orchestrate the PR launch of OpenClass, an innovative new learning management system for higher education institutions. Utilizing an integrated communications campaign that leveraged media and analyst relations, as well as social media, the October launch was a huge success, resulting in extensive media coverage and thousands of downloads of the OpenClass platform. The launch took place the week before EDUCAUSE, a key education conference, where OpenClass was the buzz of the industry.