News

Zer0 to 5ive Online Consumer Campaign Highlighted in PRWeek Magazine

Zer0 to 5ive was recently featured in PRWeek for the success of an online holiday shopping campaign for its client GENCO ATC. The goal of the campaign was to generate awareness and visibility for NoBetterDeal.com (GENCO ATC’s online consumer website) and drive new users and sales. The results included approximately 20 stories/segments including Fox News, NBC Atlanta and Men’s Fitness, an increase in overall revenue by 83%, and an increase in site visits by 50% to more than 400,000 (metrics compared December 2010 to December 2011). Download the article.