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As part of its PR and SM engagement with Sony AI, Zer0 to 5ive has successfully supported the launch of Gran Turismo Sophy™, working in partnership with the Sony AI, Polyphony Digital and Sony Interactive Entertainment teams. The launch was a multi-pronged effort by all that included an online media event attended by more than 130 media, the cover story of Nature, an exclusive with Wired, and more than 400 articles that delivered 9.9B+ media impressions. In addition, Zer0 to 5ive handled the social media for Sony AI around the event, which attracted more than 2,100 new followers and nearly 720,000 social media impressions.