With myriad options available to reach your prospects, how do you give your message the best chance to succeed? Email has been the method of choice for many businesses, but its popularity has created a deluge of messages in your prospects’ inbox. Every Constant Contact commercial reminds your prospect of how easy and affordable it is to send emails…does that send the right message when you’re looking to stand out? They might feel that they are one of 10,000 recipients instead one that you really care about.
As a result, the pendulum is swinging back to the dimensional direct mail piece because of its ability to stand out and convey your message with maximum impact. By putting in the extra effort and budget to reach out to your top prospects, your business can put itself in the middle of their decision-making process, set the stage for additional telephone, email and direct mail outreach, and build a stronger brand.
There are several best practices that we like to blend into the execution of a dimensional direct mail to help maximize its effectiveness in creating conversions and building pipeline. (more…)