10 Tips for Better Email Marketing Campaigns

HTML email marketing campaigns are a great way to engage existing customers, partners or new prospects with your brand. They are also one of the most cost-effective channels to promote an event, share content, or highlight just about anything your audience will find intriguing.

However, there is much more that goes into a great email marketing campaign than just blasting out some copy and photos to a list – it takes strategic thinking, timeliness and creativity.

Here are 10 tips to help you create a successful email campaign:

1. Determine the objective of the email – it is important that before any creative is laid out or content is drafted that everyone truly understand the overall objective of the email campaign. For example: Who is the audience? What do we want them to do? How do we want to position the company? What is the purpose of the email? What results do we expect to get from this?
2. Create a targeted list – once the audience for the campaign is finalized, you must develop a targeted list of recipients to maximize the success of your campaign. An email to people who do not have any interest in the topic of your campaign will immediately hit the trash bin and diminish your brand. Also, never add recipients to your email list who have not “opted in” to receive emails from your company, as this is a violation of anti-spam laws. (more…)