By Sydney Peterson
Podcasts are a great resource for entertainment, news, education, interviews, and more. According to the Pew Research Center, about 50% of U.S. adults listened to a podcast in the last year and, almost 20% listen to a podcast nearly every day. The Zer0 to 5ive team actively reaches out to podcasts to secure opportunities for our clients to share their news and expertise. In honor of International Podcast Day, here is a glimpse at just a few of the podcasts where our clients have been featured over the past year.
YouScience Shares Insights on Career Guidance on Inside Higher Ed’s Pulse Podcast
Edson Barton, CEO of YouScience, was a guest on Inside Higher Ed’s Pulse podcast. He joined Rodney B. Murray, host of the podcast, to discuss how YouScience’s career guidance platform helps high school students. Listen to the episode here.
K4Connect Discusses Successful Investment Round on the What’s Next Longevity Deal Talk Podcast
K4Connect CEO Scott Moody was featured as a podcast guest on the What’s Next Longevity Deal Talk podcast. Scott joined hosts, Mary Furlong and Fred Fishkin, to discuss the company’s recent funding of nearly $9 million and raising money in a tough environment. Listen to the episode here.
Greenphire Shares Insights on Clinical Trials on KYW Newsradio’s In Depth Podcast
Jim Murphy, Greeenphire CEO, was a guest on KYW Newsradio’s In Depth podcast. Jim spoke with podcast host, Matt Leon, about clinical trials, how to improve them, and why it is crucial to have a diverse range of participants. Listen to the episode here.
Sony AI Shares Insights on Artificial Intelligence with the TWIML AI Podcast
Zer0 to 5ive coordinated an interview with Alice Xiang, Lead Research Scientist at Sony AI and Global Head of AI Ethics at Sony Group Corporation, with the the TWIML AI Podcast. On the show, Alice, an expert in AI, shared her insights on artificial intelligence, as well as her research on privacy and fairness in computer vision. Listen to the episode here.
Onymos Joins the The InfoQ Podcast to Discuss Data Privacy, Retention, and Security
Onymos Founder and CEO Shiva Nathan was a guest on The InfoQ Podcast. In the episode, Shiva discussed data security, privacy, retention, and enabling a security mindset in development. Listen to the episode here.
What podcasts do you listen to?
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
By Maggie Markert
As the news cycle never ends, the Zer0 to 5ive team had a busy summer – especially this August. From the breaking Zoom AI developments to key evergreen topics like low-code/no-code, our team was able to strategically use newsjacking, targeted pitching, and various commentary opportunities to generate opportunities and coverage for our insightful and innovative clients.
Here are a few of the Zer0 to 5ive team’s placements from August.
InformationWeek for Sony AI
Journalists often proactively seek out commentary from experts in a variety of fields so they can develop in-depth pieces on a wide range of topics. The Zer0 to 5ive team is always on the lookout for these opportunities for our clients and their subject matter experts.
On behalf of Sony AI, the Zer0 to 5ive team identified an opportunity for their AI Ethics expert, Alice Xiang, to provide insight for a story related to AI bias – a critical topic that is always high priority in the media. This opportunity resulted in Alice’s commentary being included in an InformationWeek story. Read the article here.
Techopedia for Digital.ai
During the month of August, there were many journalists proactively seeking commentary from subject matter experts. The Zer0 to 5ive team, as mentioned earlier in this post, makes a concerted effort to be on top of these opportunities as they arise.
The team identified an opportunity for Digital.ai to provide commentary from the company’s DevOps expert, Wing To. The team pitched specific insight related to low-code/no-code technology, which was included in an article from Techopedia. Read the article here.
CIO Dive for Onymos
August was the month of Zoom with hundreds of journalists honing in on the implications of the companies AI training methods using customer data. This breaking news item was in the news cycle for weeks, creating an opportunity for various AI, software and data experts to provide their points of view.
The Zer0 to 5ive team leveraged a newsjacking approach on behalf of Onymos. The team offered journalists covering the Zoom news unique and provocative commentary from the Onymos’ founder and CEO, Shiva Nathan. This opportunity resulted in a number of opportunities and coverage, including CIO Dive, Cybersecurity Dive, Datanami, and more. Read the CIO Dive article here.
Precision Medicine Online for PreciseDx
Strategic research is a key component of the work here at Zer0 to 5ive. This means that our team is highly in-tune with the media outlets and journalists we pitch for our clients across a number of industries.
Through regular research, the Zer0 to 5ive team discovered a new coverage area for Precision Medicine Online called “Risk Stratification.” This section of the outlet’s coverage aligns directly with PreciseDx, enabling the team to conduct targeted outreach to the journalists covering that particular topic. This resulted in a profile for the company, featuring commentary from both the company’s CEO, Wayne Brinster, and Chief Medical Officer, Michael Donovan. Read the profile here.
CMO Council for Chatmeter
Media outlets are often interested in receiving long-form commentary pieces from subject matter experts that provide actionable insights for their readers. As part of public relations programs for clients, the Zer0 to 5ive team ensures potential byline and op-ed opportunities are identified.
The Zer0 to 5ive team leveraged CMO Council’s interest in these commentary pieces on behalf of Chatmeter. The team submitted a thoughtful piece from the company’s CEO John Mazur, which covers the use of technology to gain actionable insights from online consumer chatter. Read the article here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
By Maggie Markert
Each month, the Zer0 to 5ive team gets to work with so many insightful subject matter experts and stakeholders – from CEOs, to researchers, educators, physicians, and more. Each of these individuals always offers compelling perspectives on topics in fields like education, artificial intelligence, and healthcare, which we are able to help share with the world through our media outreach efforts.
Take a look at some of the team’s placements from July to hear from some of these subject matter experts.
The New York Times for NWEA
As a result of embargoed outreach to The New York Times by the Zer0 to 5ive team, Dr. Karyn Lewis, Director of the Center for School and Student Progress at NWEA, had the opportunity to discuss the organization’s recent research on COVID-19’s impact on student learning.
Dr. Lewis outlined some of the key findings from NWEA’s research and offered educators and district leaders recommendations on how to prepare for the new school year. Read the article here.
The Montgomery Advertiser for YouScience
On behalf of YouScience, the Zer0 to 5ive team worked with a number of key experts and spokespersons to secure coverage with The Montgomery Advertiser, a newspaper within the USA Today network. The thoughtful article chronicled an innovative partnership in the state of Alabama that leverages the power of YouScience’s Aptitude & Career Discovery in a modern manufacturing program through the eyes of a student, educator and YouScience’s CEO Edson Barton.
This piece went on to be syndicated by outlets such as Yahoo News, The 74, The Atlanta Journal-Constitution, and more. Read it here.
Pharmaphorum for Greenphire
Greenphire is comprised of a team of experts who each possess deep insights into how clinical trial experiences can be enhanced for participants through technology. This month, the Zer0 to 5ive team leveraged the knowledge of Kyle Cunningham, Greenphire’s Chief Product Officer, to secure coverage with Pharmaphorum. This contributed article describes the essential traits that must be considered when selecting the ideal patient engagement technology provider for a clinical trial. Read the article here.
Fierce Education for Territorium
Through proactive pitching by the Zer0 to 5ive team, Territorium‘s Chief Growth Officer, Jonell Sanchez, had the opportunity to speak with Fierce Education. Higher education institutions have been tasked with the mission to demonstrate the ROI in obtaining a college degree and are in need of new ways to impart a degree’s value to prospective and current students.
During his conversation, Mr. Sanchez discussed how colleges can, and should, embrace comprehensive learner records (CLRs) to help boost the ROI of earning a college degree. CLRs delineate the skills that students have developed over the course of their academic career, both inside and outside of the classroom, helping to tell a fuller story about each student’s knowledge and competencies. Read the article here.
Business North Carolina for K4Connect
When a company has funding news to share, it provides a great opportunity for the company’s leadership to meet with local and business media to share an update. Zer0 to 5ive secured interest from Business North Carolina in speaking with K4Connect’s Co-Founder and CEO Scott Moody about the recent close of an $8.9 million funding round.
Mr. Moody highlighted K4Connect’s focus on providing technology solutions to serve older adults and those who care for them, as well as the Company’s unique ability to easily integrate disparate technologies throughout the senior living ecosystem. Read the article here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
By Maggie Markert
While journalists and clients go on vacation throughout the summer and there are a number of big holidays that fall throughout, it doesn’t mean the news cycle ends. And, that means public relations programs should continue full steam ahead.
This summer, the Zer0 to 5ive team has remained steadfast. We have carried on our normal activities – from pitching thought leadership pieces to securing top-tier interviews for clients – and will continue to do so throughout the summer.
Take a look at some of the team’s placements from June.
The Wall Street Journal for CENTEGIX
Journalists in the education space often use summer as a time to reflect and write about important, broader topics that impact the industry as a whole.
An article from The Wall Street Journal, which includes our client CENTEGIX, showcases that. The Zer0 to 5ive PR team worked directly with the author of this piece to set up a conversation with CENTEGIX CEO Brent Cobb, who shared more detail about how the company’s technology is used to help protect school staff during crisis incidents. Read the article here.
IEEE Spectrum for Sony AI
Lead times for coverage can vary from just a couple of hours, to a few weeks, and sometimes even a year. This all depends on the media outlet’s processes and editorial focus, and other factors in the news cycle. For a recent piece of coverage on behalf of Sony AI, the Zer0 to 5ive PR team worked with IEEE Spectrum for a year – from July 2022 to June 2023. The piece evolved from a contributed article to a compelling photo essay by Peter Stone, Sony AI America’s Executive Director, that was featured in both print and online. Read the article here.
District Administration for IMSE
The summer months offer a great backdrop for contributed thought leadership pieces like op-eds, bylines, or guest blog posts. Editorial teams often have folks on vacation, attending conferences, or just looking for new and interesting points of view.
As part of building IMSE’s thought leadership and voice around the importance of evidence-based reading approaches anchored in the Science of Reading, the Zer0 to 5ive team offered District Administration an op-ed from Jeanne Jeup, Founder and CEO of the Institute of Multi-Sensory Education (IMSE). This piece made a strong call for schools and districts to train their teachers in methods that work for all students to help them learn how to read, piquing the interest for the outlet’s editorial team. Read the article here.
The Redefining Society Podcast with Marco Ciappelli for Qmulos
As mentioned earlier in this blog post, the news cycle does not stop just because it’s summer. There are always current events that enable a client’s bench of subject matter experts to provide thoughtful commentary.
Leveraging the SEC’s recent news on the largest ever whistleblower award, the Zer0 to 5ive team secured an interview with Marco Ciappelli for Igor Volovich, VP of Compliance Strategy at Qmulos. Igor spoke with Marco for the Redefining Society Podcast, discussing this recent news, as well as what it means for the future of cyber compliance. Listen to the episode here.
Education Talk Radio for Territorium
Another example of how the news cycle and current events don’t stop during the seemingly slower summer months is Territorium’s recent episode on Education Talk Radio.
Dr. Keith Look, VP of Education Solutions at Territorium, participated in a conversation with host Larry Jacobs to discuss a recent report that revealed Americans are beginning to shift their priorities for K-12 education – prioritizing the development of practical skills over college preparedness. He also shared details on the company’s work with the Young People’s Project to support academic and social development. Listen to the episode here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
By Maggie Markert
Public relations is all about awareness. That’s a no-brainer.
As public relations professionals, we are continuously working to generate awareness and visibility for our clients. But, any good professional knows that this job requires having complete awareness of not only clients’ public relations goals but having a complete understanding of their internal marketing and sales initiatives, industries, competitors, as well as happenings in the world overall.
This requires a lot of work behind the scenes – from connecting with clients regularly on topics much broader than public relations, to reading Twitter and LinkedIn, to catching up on news in dozens of newsletters or on TV each morning. While this work takes time, it is 100 percent worth it.
Take a look at some of the Zer0 to 5ive team’s recent placements in May that stem from this work.
U.S. News & World Report for YouScience
Being in sync with your client’s marketing team and activities can play a crucial role in public relations work. By understanding clients’ event and trade show schedules and, staying up to date on who recently downloaded their research and reports, public relations professionals can learn from and leverage a lot.
A great example of this is the Zer0 to 5ive team’s work with YouScience. The YouScience team had shared a notable download they had seen on a piece of research they conducted and placed on their website. It just so happened that this download came from a reporter with U.S. News & World Report, a key target for the company’s work. Armed with this information, the Zer0 to 5ive team was able to reach out directly to the reporter with a tailored and relevant pitch to secure an interview for YouScience’s CEO Edson Barton. Read the article here.
Forbes for Nauto
There are thousands of journalists out there, and they each have a specific beat. Being able to take what you know about a client and translate it into a storyline that fits a specific journalist’s beat is critical.
A recent piece of coverage for Nauto demonstrates this. The Zer0 to 5ive team identified a media target at Forbes and was able to develop a particular pitch that was tailored to this target’s beat that specifically focused on CEOs. That pitch combined the deep knowledge and experience of Stefan Heck, CEO of Nauto, and the company’s unique value proposition to garner interest from the journalist. Read the article here.
Federal News Network’s Federal Drive Podcast for Qmulos
Understanding the media landscape doesn’t just include knowing which journalists are with certain outlets, but it also extends to the research some outlets may conduct. This research is important as it has the potential to be relevant to a client’s story and other media outlets.
Working with Qmulos, the Zer0 to 5ive team was able to leverage industry cybersecurity research from Insider to craft a tailored pitch to Federal News Network’s Federal Drive podcast. This pitch offered Igor Volovich, VP of Compliance Strategy for Qmulos, to discuss the risks of non-disclosure of a breach, and the need for continuous compliance and compliance automation. Listen to the podcast here.
ITPro Today for Onymos
Another aspect of the media landscape also includes understanding what kind of content and story ideas each outlet accepts. It is key to know who accepts original research, contributed articles, product news, and more.
A recent piece of coverage for Onymos exemplifies this. In advance of the company’s release of new research in the application development space, Zer0 to 5ive identified top target outlets and contacts that would be a fit for the findings. This background research resulted in an interview for Onymos CEO Shiva Nathan and a feature on the research findings. Read the article here.
The Main Course Podcast for Chatmeter
Similarly to some of the examples mentioned above, there is no better way to get a client coverage than by knowing exactly what it will take to get into a certain outlet or build a relationship with a particular journalist. Showcasing this knowledge in pitches is paramount to gaining the trust of a journalist and ultimately interest in the client you are reaching out about.
The Zer0 to 5ive team employed this tactic to secure a podcast interview opportunity for Chatmeter. A strategic, tailored pitch was developed for the podcast around how online restaurants can maximize customer experience by leveraging data and learnings taken from online reviews. It resulted in an interview for Cynthia Sener, Chatmeter GTM President. Listen to the podcast here.
To learn more about how Zer0 to 5ive’s public relations team can help your company, visit our PR page or drop us a line.
By Maggie Markert
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.
Public relations is a delicate art. While it may not initially seem that way from the outside looking in, it requires agility, creativity, deep knowledge of the landscape and journalists, and strategy. And, that’s exactly what we have at Zer0 to 5ive.
Day in and day out, our public relations team works diligently to build strong relationships with journalists and garner our clients placements that showcase their industry leadership, as well as their innovative products and solutions.
Here is a round-up of some of our team’s most strategic media hits during the month of April.
IGN for Sony AI
One of the primary jobs of a public relations team is to build the foundation that sets up a company and their subject matter experts as leaders in their industry. Over time, this can be done through proactive thought leadership pitching, contributed article placements, and company or product news.
The Zer0 to 5ive team has been working alongside the Sony AI team to generate awareness for the organization’s expertise in AI for gaming as well as its breakthrough autonomous AI agent, Gran Turismo Sophy (GT Sophy), to build that foundation through these steps. As a result, IGN secured inclusion of commentary from Sony AI’s Chief Operating Officer Michael Spranger in a roundtable article featuring other gaming visionaries. Read the article here.
Forbes for YouScience
There are tens of thousands of journalists in the U.S. alone, and each individual covers a different beat for the respective media outlets. It is paramount that public relations professionals understand the exact topics each member of the press focuses on as well as any intricacies of those topics. To gain an understanding of this, PR professionals must not only read articles from the individual, but also build a relationship with reporters that allows them to check in to see if their beat has changed over time due to external factors or current events.
A recent piece of coverage for YouScience with Forbes is a great example of this. For more than a year, the Zer0 to 5ive team has been nurturing a relationship with this specific journalist and his key focus area. With this understanding, the team was able to craft a story angle associated with the recent launch of YouScience® Brightpath – a first-of-its-kind technology that elevates educational relevance and engagement by helping educators and students plan individualized pathways – to secure coverage. Read the article here.
CIO Dive for Onymos
As we’ve previously shared in our last Media Moments post, most journalists find a story more shareable when it is connected to a trending topic. This hook could be a top awareness day or month, or a current event that has gained traction in the news cycle.
For Onymos, the Zer0 to 5ive team leveraged the highly popular and well-covered awareness day of International Women’s Day and Women’s History Month. The tie to these awareness holidays along with compelling commentary from Bhavani Vangala, Vice President of Engineering at Onymos, secured the company coverage with CIO Dive. Read the article here.
FierceBiotech for Greenphire
The ability to highlight innovation in any area of technology can be an exciting moment for all companies. From a media perspective, it can be a major generator of coverage as well as overall visibility and brand awareness.
Recently, Greenphire launched a new app called GreenSpace, which is a patient-facing digital platform that provides access to trial-related information and activities, including financial and travel itinerary details, surveys and insights. The Zer0 to 5ive team leveraged this innovation-related news to secure coverage from FierceBiotech. Read the article here.
Franchising.com for Chatmeter
Contributed articles (also known as bylines) hold a lot of power for companies looking to expand their thought leadership in a particular area. These articles, which are almost always vendor-neutral, enable companies to share the deep knowledge and expertise of their subject matter experts and business.
A recent piece of coverage for Chatmeter is a great example of this. The Zer0 to 5ive team pitched the background and expertise of Chatmeter’s President, Go-to-Market, Cynthia Sener, and garnered a placement with Franchising.com on her thoughts surrounding the impact of local brand intelligence on the success of franchises. Read the article here.
The Associated Press for CENTEGIX
Press releases are a tried and true method for disseminating information on a company, their products and services, research, and more. When distributed through a wire service, relevant, compelling press releases can have a wide reach and are helpful in driving awareness and visibility, generating SEO, and communicating important company news.
This AP article for our client CENTEGIX demonstrates the power of a press release. By sharing a press release on company sales momentum in the school safety market, Zer0 to 5ive secured an opportunity with AP for a timely story on the need for – and increased adoption of – school safety technology solutions. The interview and resulting article were picked up nationally by 550 publications, such as ABC News, Yahoo News, and U.S. News & World Report. Read the article here.
To learn more about how Zer0 to 5ive’s public relations team can help your company, visit our PR page or drop us a line.
By Maggie Markert
In a new blog series, Media Moments, the Zer0 to 5ive public relations team will highlight a variety of media coverage secured by the team on behalf of our amazing clients every month. Check back each month to get a glimpse at the team’s ongoing work.
Any public relations pro knows there is so much more to garnering great media coverage for a client than just pitching a story. It requires great skill, knowledge, tenacity and – most importantly – a strong story, point of view, or news hook.
Here is a round-up of some of our team’s most strategic media hits during the month of March.
The Grand Rapids Herald-Review for IMSE
Reporters and editors love data and strong local stories. According to MuckRack’s State of Journalism 2023 report, journalists said that (54%) exclusive and/or surprising data or (47%) its ability to be easily localized was key to making stories more shareable.
This piece of coverage for the Institute of Multi-Sensory Education (IMSE) demonstrates how a strong customer anecdote or case study, coupled with data, can result in a great story not only for a client but their customers. For this opportunity, the Zer0 to 5ive team leveraged the story of Grand Rapids Independent School District (ISD) 318, its educators, and their results to pitch and secure a story with Grand Rapids Herald-Review writer Jonathan Ryan. Read the article here.
Bloomberg Technology for Sony AI
Securing national broadcast coverage can be a herculean task for companies and public relations pros. In order to be successful, you have to make the story timely and compelling as well as have strong video content that can be leveraged by producers as b-roll to help illustrate the story. As reported in the MuckRack State of Journalism 2023 report, nearly 70% of journalists said connecting the subject to a trending story is key to making it more shareable while another 24% said it must contain video.
This broadcast appearance for Sony AI is a shining example of this. The Zer0 to 5ive team combined the news of Sony AI’s commercialization of its breakthrough autonomous AI agent, Gran Turismo Sophy (GT Sophy), the media’s current focus on artificial intelligence, and a variety of video assets to pitch and secure a segment with Bloomberg Technology. Watch the full segment here.
District Administration for Centegix and SchoolStatus
In today’s journalism landscape, media outlets are always open to receiving contributed content. These pieces, in most cases, are meant to be informative and thought leadership oriented, with the subject matter expert (SME) offering a unique perspective on a topic or non-promotional recommendations. Publication of this content can occur by first offering a detailed – yet concise – outline of what a piece could look like or by sharing a complete article draft.
For both Centegix and SchoolStatus, the Zero to 5ive team was able to take advantage of the deep expertise of each client’s SME to secure the publication of two articles with District Administration through a complete draft and a strong and detailed pitch outline. Read the Centegix piece here, and the SchoolStatus piece here.
GettingSmart for Territorium
The ability to build relationships with the media is the most critical part of a PR pro’s job as it helps you build a rapport and credibility for them and the client. These relationships are built as a result of an acute understanding of exactly what each reporter, editor or producer looks for in stories as well as hard work over time.
Over the last few months, the Zer0 to 5ive team has been cultivating a relationship with GettingSmart writers and editors on behalf of Territorium. It first started with a demo and then continued with a number of conversions. This resulted in an in-depth feature on the company’s LifeJourney platform. Read the feature here.
FierceBiotech for PreciseDx
Relationship building is a beautiful thing in public relations. As I mentioned earlier, it is a result of hard work over time (sometimes months or even years!) and knowing what resonates.
For the Zero to 5ive team, this is especially true with PreciseDx. The team has cultivated tremendous credibility and name recognition for the company over the course of the last year after having secured a number of interviews and coverage across Questex publications such as FiercePharma, FierceHealthcare, and FierceBiotech. As a result of this recognition among the “Fierce” community, PreciseDx was chosen as one of FierceMedtech’s 2022 Fierce 15 list – which profiles the most exciting startups in medtech. See the list here.
To learn more about how Zer0 to 5ive’s public relations team can help your company, visit our PR page or drop us a line.